Shaheen Afridi Wall Decor

Our Journey: A Legacy of Craftsmanship and Innovation

In the heart of Lahore, a city steeped in history and rich in culture, our story began long before the world was introduced to the concept of e-commerce. It’s a story that stretches back to the days when print was king, and quality craftsmanship was paramount.

A Legacy That Began Before Pakistan Was Born

Our roots trace back to 1947, before the creation of Pakistan, to a humble printing press named Patanga Press. The press was founded with the vision of delivering unparalleled quality and service to the people of Lahore. Patanga Press quickly became a trusted name, known for its excellence in printing and attention to detail. Over the decades, this commitment to quality laid the foundation for what would later evolve into a unique brand—a brand that embodies both tradition and modernity.

The Shift to Craftsmanship: A New Era Begins

Fast forward to 2015, when we ventured into the world of laser-crafted decor. We combined our decades-long expertise in the printing industry with cutting-edge technology to create intricate designs and beautiful products that merged art with utility. From custom-made wooden décor to precision-cut gifts and home accessories, we began designing pieces that were as much about craftsmanship as they were about storytelling. Every product was a piece of art, a reflection of our deep appreciation for design, detail, and quality.

Our in-house manufacturing capabilities were key to our success. From raw materials to finished products, we controlled every step of the process. We didn’t just make products; we created experiences—each design was thoughtfully crafted, carefully constructed, and tailored to meet the unique needs of our customers. This full-scale approach allowed us to ensure consistent quality and innovative design at every level.

The Lockdown Pivot: Embracing the Digital World

However, the real turning point in our story came with the unexpected onset of the COVID-19 pandemic. Like many businesses, we found ourselves facing an uncertain future. The lockdowns brought challenges that none of us could have anticipated. Our brick-and-mortar presence was suddenly restricted, and we needed to adapt or risk losing the momentum we’d built over the years.

But where others saw obstacles, we saw opportunity.

During those months of confinement, we took a step back, reimagining how our products could reach the world. The digital age, which had been slowly emerging, became our new frontier. With a combination of resilience, innovation, and a deep belief in our craftsmanship, we decided to take the leap into the online space. Our team worked tirelessly to establish an e-commerce platform, ensuring that our laser-crafted décor and personalized products could find their way into homes, offices, and hearts across the globe.

The pivot to online sales wasn’t just about keeping the business afloat—it was about building a connection with a new generation of customers. Our online store became more than just a marketplace; it became a place where people could find unique, customizable products that reflected their individual tastes and values. From laser-engraved gifts to bespoke décor items, we brought a personal touch to everything we created, ensuring that each piece had a story to tell.

Never Looking Back

Once we embraced the digital world, there was no turning back. Our brand quickly grew, thanks to the incredible response from customers who appreciated our commitment to quality and design. We transformed from a traditional manufacturing business into a thriving online brand, with customers not just in Pakistan, but around the world. Our products were no longer confined to local markets; they were now making their way into homes, offices, and hearts across continents.

Today, we are proud of the legacy we've built—a brand that combines generations of experience with cutting-edge technology. Our products are no longer just decor items; they are personal stories, creative expressions, and lasting memories. Whether it’s a custom-engraved wooden plaque celebrating a special moment, or a series of laser-cut decorations that bring warmth and character to a space, each piece reflects the values we hold dear: craftsmanship, quality, and a deep commitment to making the world a little bit more beautiful.

A Future Built on Tradition and Innovation

Looking ahead, we remain committed to our roots while continuously exploring new ways to innovate and serve our customers. We’re not just a business—we are part of a rich history of artisanship, craftsmanship, and creativity that stretches back decades. And, as we continue to expand our reach, we will never lose sight of the values that made us who we are: a dedication to quality, a passion for design, and a deep respect for the stories our products help tell.

Our brand may have started in the midst of a global crisis, but our journey is far from over. The future holds endless possibilities, and we are more excited than ever to continue crafting beautiful products that inspire, uplift, and connect people across the world.

This is just the beginning. Thank you for being part of our story.

When will my order be shipped after purchase?

Most of our orders will be prepared and shipped within 1-5 business days. The preparation time of the products may increase with the amount of handwork required for the product and during the campaign periods.

The shipping companies will deliver your order within 2-5 business days, approximately.

You will get the tracking number when we have shipped your order. So, it is very important to fill in your contact details and shipping information correctly.

Will I pay any shipping fees and customs duty fees?